If you own a business, you want your customers to hold a high opinion of your products, services and employees. You might spend money on advertising, make sure you have the best business cards or even offer incentives to previous customers for referrals or testimonials. However, there are some parts of your business that are talking to your customers on an unconscious level. Do you know what they’re saying?

Here are three things that might be influencing how your customers perceive your business.

● The cleanliness of your reception area. Take a walk around your reception area. Does it feel clean and inviting? Or does it feel stuffy and full of old magazines and uncomfortable furniture? The reception area is where your customers are greeted. Make sure you’re making a good first impression with regular cleaning and furniture repairs.

● The condition of your parking lot. If you own a business with a physical location, chances are that you also have a parking lot for your customers. If your asphalt in New Jersey is cracked and damaged, this tells your customers that you don’t invest in your business; essentially, it says, “We don’t care if you damage your car; as long as we got your money.” A paving contractor in Philadelphia can help to repair the reputation of your business by providing your customers with a safe place to park, which will carry over as a positive inflection on your employees and products.

● How your business smells. No one likes to spend time in a place that smells bad, but when you spend all day in your office or place of work, you may become “nose blind” to the smells that make up your daily routine. Take some time to get at least 30 minutes of fresh air in the middle of the day, then come back into your business and give it a sniff. If it doesn’t smell as fresh as you’d like, investing in a cleaning company or airing out the office might be a good idea.

If you want your customers to have a positive impression about your business, contact Stanley Paving today to make sure your parking lot is in top shape.